直分销模式——中国白酒企业新一轮洗牌制胜武器（Direct distribution model - a new round of Chinese liquor enterprises winning weapons）（Direct distribution model - a new round of distribution Chinese round a new of liquor enterprises winning weapons m.doc

直分销模式——中国白酒企业新一轮洗牌制胜武器（Direct distribution model - a new round of Chinese liquor enterprises winning weapons）（Direct distribution model - a new round of distribution Chinese round a new of liquor enterprises winning weapons m Liquor market, a comprehensive recovery In recent years, with the restructuring of the liquor business, it has led to a comprehensive recovery of the liquor industry. In the process of recovery of the new round of liquor enterprises, there are two obvious characteristics: 1., the involvement of external capital or the management buyout or lease management within the enterprise results in major restructuring of the enterprise structure. The new leaders are mostly young, relatively high level of knowledge, open mind, good at learning, breaking the original structure of the liquor industry, the traditional closed older, relatively low level of knowledge of the situation. 2. after the restructuring of the leadership team, and strive to change, to greater development, and actively seek external cooperation of the professional institution. And most professional institutions involved, especially the professional marketing or advertising company involved in the liquor industry prompted a new round of competition like a raging fire. In recent years, the performance of the liquor industry, in addition to traditional wines Mao, five, sword, Luzhou Lao Jiao, the Yanghe River, West, Fen and some strong regional brands such as Kouzijiao and Anhui wine king, Hengshui Laobaigan, Song River grain Taishan Daqu, Zhijiang Daqu full recovery, not only to regain the local market right to speak, and to have the layout of the national market. In the process of the new round of liquor shuffling, the form of competition is different from that of the single competition in the past. The competition of new liquor industry depends not only on product force or brand power, but also on the operation efficiency of organization and channel. That on a single idea or skill of the