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business models at work in the mobile service sector商业模式在移动服务部门工作
iBusiness, 2012, 4, 84-92
/10.4236/ib.2012.41010 Published Online March 2012 (http://www.SciRP.org/journal/ib)
Business Models at Work in the Mobile Service Sector
Jeaneth Johansson, Malin Malmström, Diana Chroneer, Maria Ek Styven, Anne Engström,
Birgitta Bergvall-Kåreborn
Luleå University of Technology, Luleå, Sweden.
Email: Jeaneth.Johansson@ltu.se
Received November 28th, 2011; revised December 30th, 2011; accepted January 12th, 2012
ABSTRACT
This paper aims to enhance the knowledge of business models in the mobile service sector by exploring their key mecha-
nisms and underlying components. By combining the business model literature with empirical interview-based case
studies of 69 business models in the mobile service sector, it illustrates the findings of a longitudinal case study of a
business model design attached to an iPhone application. A model for managing business model design in an open in-
novation context of mobile services is proposed. The model extends earlier frameworks by adding contingency aspects
and the view of core resources for addressing logics in the dynamic sector. Findings highlight the importance of ven-
tures in the mobile service sector continually managing the business model design in order to support the sustainability
of their business models.
Keywords: Business Model; Open Innovation; Mobile Service; Mobile Application; iPhone; Resources
1. Introduction novations can move easily between the venture and its
environment. Research indicates that new business mod-
In the last few decades, new market conditions and tech-
els are of central importance in open innovation [6]. In the
nological advances have not only contributed to an increas-
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