企业商务代谢行为的时机选择模型.pdfVIP

第 21 卷第 5 期 系统管理学报 Vol. 21 No.5 2012 年 9 月 Journal of Systems Management Sep. 2012 文章编号:1005-2542(2012)05-0649-06 企业商务代谢行为的时机选择模型 潘安成 (大连理工大学管理学院，大连 116024) E摘要】企业是一个多商务单元构成的动态系统，企业战略化行为依赖于其新旧商务代谢，并借此保持 旺盛的生命力。企业商务代谢行为过程充满着诸多的不确定性，新商务引入行为和l日商务退出过程是相互 依赖的，新商务进入时机影响着旧商务退出行为，同样，旧商务退出时机选择从新商务进入与运营绩效紧密 相关。为此，运用实物期权方法，构建了企业新旧商务代谢的时机选择模型，选取影响企业转型的组织与环 境等因素，提出了新l 日商务代谢行为影响机制。 关键词:战略创业;商务代谢;战略时机选择;实物期权 中圈分类号:F 270 文献标识码:A Modeling the Timing Choice of Firm s Business Metabolism PAN An-cheng (School ofManagement , Dalian University of Technology , Dalian 116024 , China) Abstract A firm is a dynamic system with multi-business-units , and its strategic behavior depends on the metaboly of its business models , as may sustain its vigorous vitality. During the trade-off of dynamic capabilities shifting from old business model to the new one , the entry of a new business must accompany with the exit of the old one , and there is a consistent relationship between the two. Thus it is critical for the metabolism of firm s business models to choose the entry timing of a new business and the exit timing of the existing one. This paper proposes that the strategic timing of the trad e-offs is determined by such variables as organizational and environmental elements. U sing real options approach , the strategic timing of the business metabolism is identified. Key words: strategic entrepreneuring; business model metabolism; strategic timing; real optíon 在经济全球化进程日益加快的情况下，企业要 企业是一个多商务景观的动态组合阳，企业新旧商 想在剧烈市场变化中保持快速和健康成长，不仅要 务的一进一出的代谢过程可能塑造了企业持续成 适时地进入新市场以把握新的商务机会，而且要