上海创意产业园区的发展研究+文献综述.docVIP

上海创意产业园区的发展研究+文献综述 摘要：在发展环境不断优化、政策推动效应逐步显现的大背景下，上海文化创意产业规模不断扩大，增幅明显高于同期GDP增幅，在国民经济中的比重进一步提高，对上海经济发展的贡献不断增强。上海现在拥有114家市级文化创意产业园区，规模居全国前列。文化创意产业园区多是对于老厂房、老仓库改造，现在正向以国家级产业基地为引领、集聚效应不断增强的新阶段发展目前，上海的现代化进程正处于投资驱动向创新过度的关键时期，在这样的大背景下，推动并发展创意产业对上海未来的经济发展有重大意义。本论文分析了上海创意产业园的发展及现状，并且以M50创意产业区为例分析了其运作机制，基于以上分析对提出上海创意产业园的现有问题并浅议其对策。6683 关键词：上海，创意产业园，创意产业，M50 Research into Shanghai Creative Industry Park Abstract: With the development of environment, and policies to promote the effect gradually, the scale of Shanghai cultural and creative industries continue to expand. An increase significantly higher than the GDP growth in the national economy to further improve, and constantly enhance the contribution of Shanghai#39;s economic development. Shanghai now has 114 municipal cultural and creative industries park, the largest in the forefront of the country. Cultural and creative industrial park is an old plant, the transformation of the old warehouse, is now with the national industrial base for the lead, and constantly enhance the clustering effect a new stage of development, Shanghai#39;s modernization process is at a critical period of the investment-driven to innovation over in this background, the promotion and development of creative industries is of great significance for the future economic development of Shanghai. This paper analyzes the status quo of the Shanghai Creative Industry Park, its operation mechanism and M50 Creative Industry District, for example, based on the above analysis of existing problems and put forward the Shanghai Creative Industry Park On its countermeasures. 1、融资难、成本高15 2、企业创意要素不足15 3、创意产品本身价值观脱节，软性支撑力的缺失16 （二）从创意产业层面16 1、缺乏稳定的产业链条16 2、创意产业集中在少数热点领域16 五、上海创意产业园区的发展对策17 （一）确定目标市场，避免同质化17 （二）整合创意产业园区各种资源17 （三）完善园区内的创意产业链18 （四）与高校合作培养创意人才18 （五）园区发展的融资渠道的创新18 （六）加强对创意产品的知识产权观念和保护措施19 （七）构建与原有产业相互渗透的创意产业体系19 （八）提升集群创新能力，不断挖掘创意资源优势19 结论21 致谢22 参考文献23 一、绪论 （一） 研究目的 知识经济时代已经到来，不仅改变人们的生活方式，也改变了人们的生活态度，满足物质追求的基础上逐渐开始过度到精神层面，且需求量越来越大，具有高附加值、知识密集的创意产业逐渐