otc终端运作与保障（OTC terminal operation and protection）.docVIP

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otc终端运作与保障（OTC terminal operation and protection）.doc

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otc终端运作与保障（OTC terminal operation and protection）

otc终端运作与保障（OTC terminal operation and protection） I. unblocked channels 1, select dealers Generally, it is better to choose one or two dealers in a prefecture level market, not too much, to avoid malicious competition between them, resulting in price confusion, and choose the following conditions: (1) a sound network: can adapt to this product in the current and future sales capacity for a certain period of time. (2) good credit. Including the payment to customers and the profits of the distribution itself, the good profit dealers can meet the long-term development of enterprises. (3) the reputation and satisfaction of dealers in various pharmaceutical distribution terminals, and the meticulous degree of work and service are of great value to the popularization of products. (4) dealers recognition of products. The dealers recognition of the product determines the degree of confidence and promotion of the distribution products, especially the identification of the dealers decision-makers and important executives. 2, laying Market (1) distribution in phase The first stage: the first shop local sales forefront of pharmacies, well-known time-honored pharmacies, covering a wide range of chain stores, specific area and the areas largest drugstore, the total amount of about 15% - 20% of the total number of all pharmacies. The second stage: when the operation in February 1, then with a certain development potential and business scale of large pharmacies, the total number of goods can rise about 60%. The third stage: finally blossom everywhere, spread out in full swing, the total number of pharmacies can rise to more than 80%. But different products can be different, and the high incidence of common diseases can be divided into three stages, such as cold medicine, stomach medicine; and some drugs as long as the implementation of one or two stages, such as diabetes; sometimes according to three stages can also be combined, the key lies in whether we can control and reduce ris