大丰公司渠道变革失败是偶然还是必然（Dafeng company channel change failure is accidental or inevitable）.docVIP

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大丰公司渠道变革失败是偶然还是必然（Dafeng company channel change failure is accidental or inevitable）.doc

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大丰公司渠道变革失败是偶然还是必然（Dafeng company channel change failure is accidental or inevitable）

大丰公司渠道变革失败是偶然还是必然（Dafeng company channel change failure is accidental or inevitable） Note: Henan Dafeng company has three biscuit production base in the country, is the domestic biscuit industry in the well-known enterprises. Henan Dafeng company is a branch of Guangdong Dafeng company in Henan, which was built in 2000. The chairman of Henan Dafeng company cattle East is the companys products in Henan agents, was due to his relatively large volume, the transportation costs are too high, he would consult with the manufacturers cooperation, established in Henan Henan Dafeng company. Through 5 years of development the company has developed into a large-scale food processing enterprises have 10 automatic biscuit production line, two wafer production line two, the moon cake production line, annual production capacity of 60 thousand tons. In the past 5 years the main network of the company is the domestic market in one or two, and Danone and Kraft, master and other enterprises for the market, five years down not only to benefit, also engage in their own wounds. The past two years, the annual sales of the national market has been hovering around 70 million, which does not match production capacity. Event replay In mid February 2006 A, chairman of a well-known domestic cattle to instant noodles enterprises Northeast Branch General Manager Xu Riqing dug over, decided to adjust the channel structure, the mode of operation for grafting instant noodles market three or four to cookies, with the operation mode of operation of enterprises put the biscuits with instant noodles, instant noodles for behind the dealer network industry talent and talent. Subsequently, the company marketing From EMKT. Com. The CN section consists of two divisions -- the core division and the center division. Departmental responsibilities The core business department is responsible for the operation of the one or two level market, and adopts the original operation mode, which is responsible for the custo