《国际市场营销学》05-06学年上学期期末考试试卷(a)(开卷)（International marketing, 05-06 academic year end semester examination paper (a) (open book)）.docVIP

《国际市场营销学》05-06学年上学期期末考试试卷(a)(开卷)（International marketing, 05-06 academic year end semester examination paper (a) (open book)） International Business Administration School, Guangdong University of Foreign Studies International marketing, 05-06 academic year end semester examination paper (A) (open book) Examination object: 03Y1-4,04Y4+1 examination time: 2 hours Class: student number: Name: grade: I. brief analysis questions (10+12+21=43 minutes) 1, try to illustrate the impact of the lack of geographical knowledge on international marketing activities. 2, briefly explain the characteristics of environmentally friendly products, and what are the key issues that affect product development? How to overcome? 3, for each step of international information communication, an example is given to illustrate how cultural differences affect the final acceptance of information. Two, case analysis questions (21+36=57 points) In 1, flying rhizia brewing company market Master of business administration Frank Gobel found himself seated in the fly back to Beijing on a flight from Adelaide candace. Fly rhizia brewing company is a medium-sized wine company, he is the chief executive officer of the company. He needs to make a big deal when he returns to Australia Policy decision。 Frank Gobels visit to China is to investigate the prospects for selling Australian wines in china. The Institute of Adelaide university agricultural management system shows that the Chinese of Wine shows considerable potential. For middle and top Chinese cities, a 1 percentage point increase in income is related to a rise in wine purchases by more than 1.8 percentage points. As a result, the demand for wine is highly correlated with the increase in income. The wine market in the city is estimated to be more than $800 billion and is expected to double more than $10 in 2 trillion years. In fact, consumption increments in urban areas are estimated at an average of more than 10 percentage points per year. So Frank