品牌服装招商策划（Brand clothing investment planning）.doc

品牌服装招商策划（Brand clothing investment planning） Brand clothing investment planning,.Txt once owned, do not forget; can not get more to cherish; belong to their own do not give up; have lost, as a memory. Before you give yourself a channel positioning company, you have to clear your brand positioning based on making scientific planning and design for your channel, give you a channel, select the most suitable channel model. At present, the mainstream clothing sales model are the following: the wholesale mode goods mainly through some large wholesale market wholesalers to sell, because the wholesale market wide, and many large wholesalers have a nationwide sales network, will soon be rolled out products in the market with their network, quickly realize capital return the. This is some of the domestic low-end products commonly used sales model. Franchise is a chain franchise, the companys franchise headquarters directly develop terminal franchisees, or by the franchise intermediary to develop terminal franchisees. The terminal operates in a unified brand style. Now, casual clothes brands operate in a franchise way. This model is the general agent mode according to the geographical features of the national market is divided into several regional market, set up agents in each region, enterprises authorized agents responsible for the regions product sales, development and management of the subordinate agents by terminal operators. Branch mode, manufacturers directly set up branches in all regions, direct development and management by the branch terminal business, or opened self operated stores and stationed in shopping malls, counters, supermarkets and so on. A. through the media advertising investment investment by publishing advertisements in the media, can quickly attract the dissemination of information products from, is a fast way to enter the market, but the cost is higher, and the vast majority of information are communicated to the non intention customers, relatively