蓝海战略的空想国（A utopian country of blue ocean strategy）.docVIP

蓝海战略的空想国（A utopian country of blue ocean strategy） The red symbolizes the enterprise competition strategy to take the traditional in the traditional market space, but as more and more enterprises to carve up and fight for limited market share and profits, so the competition in the Red Sea region is bloody. The blue ocean strategy represents a value innovation management system that jumps out of the traditional market space and traditional competitive behavior. It is a reordering and construction of the existing market. But it would be inadvisable to discuss the blue ocean strategy in isolation. Before discussing the pros and cons of Blue Ocean Strategy, we should avoid two kinds of attitudes: one puff or one stick. Tout or caning can only increase dramatically in the excitement, but the scientific theory of no benefit. I think the correct method is still to sit down and study the theoretical system seriously as a natural scientist, and find its value for me. At the same time, I will also see its shortcomings and avoid going astray. Why is Blue Ocean Strategy popular around the world? Blue Ocean Strategy has become a financial best-selling book, there is an inevitable reason. One reason is that in the global scope, strategic practice continue to develop, enterprises and academia on the objective of innovation strategy theory has a strong demand; two is it sensitive to this demand, absorption, integration, deepening and development of the achievements of enterprise strategic areas of business management, made a breakthrough. As the author said, since Potters industry competition analysis, published in the three major competitive strategy as the core content of the theory of competitive strategy, there are new research results almost every year, there are relatively well-known strategic theory: supply chain theory, value chain theory, customer value theory, strategic analysis, social 7S marketing theory, human capital theory, the theory of brand strategy, leadership th