医药品牌产品如何精耕二三级市场（Two or three pharmaceutical brand products how intensive market）.docVIP

医药品牌产品如何精耕二三级市场（Two or three pharmaceutical brand products how intensive market） At present, the pharmaceutical market, especially the well-known brand products to OTC marketing mode based on two or three levels of markets are weak market, but due to the spread of brand and product advertising and set up brand benefit and make these products occupy a good share of sales in the market around two or three. The market share is facing many non encroaching danger of well-known brands of similar products, how to develop and maintain the two or three level around the market share of the market, to prevent the terminal interception of similar products is a big problem for many of our well-known pharmaceutical enterprises. First, the current situation and opportunities of the surrounding two or three markets: The vast majority of well-known brand terminal market promotion is a common feature of the terminal that is still in the center of the city based on the primary market to fight a fight at outrance. Well known brands around the city to carry out terminal work is not much, and do a comprehensive, detailed, standardized is rare. Why dont we extend our product extension to a wider and wider field? From the current situation of the development of pharmaceutical retail terminal in recent years, with the macro-control China rapid economic development and the State Food and drug administration, great changes have taken place in the pharmaceutical retail terminal, mainly in the following aspects. With the continuous economic development of the country, the economic gap between the urban and rural areas is shrinking, and the digestion capacity and market capacity of the surrounding two or three markets are increasing. With the development of retail pharmacy as an example, due to the development of central city space more and more small chain stores, the chain retail enterprises have began to develop around the two or three level market, a number of large scale, wide variety, stan