店面销售实战手册(上)（Store sales manual (Part I)）.docVIP

店面销售实战手册(上)（Store sales manual (Part I)） Store sales instruction manual Preface In order to cooperate with the store training activities, promote the sales ability to store sales staff to improve sales, so that we grasp the basic principle, and applied to the daily sales work, improve sales skills consciously, store operating according to a school in the course of retail related content, excerpts of this manual. I hope that every salesperson can study this manual carefully, understand the contents of the manual, and try to improve their ability and quality, and prepare for the sales growth and personal development of the store. Catalog A welcome initiative Sincere, active, enthusiastic, moderate and lasting active greet is a good start to sales success. Two, understand the needs Observation, inquiry, listening, thinking, verification, response, and comprehensive application can clearly understand the users major needs and secondary needs. Three. Introduce the product NFAB rule: must highlight the interests of the user, what benefits to the user? Recommend programs, demonstrations, presentations, extensions, products...... Key points in the product sales process Four, answer questions and handle objections People who ask questions and objections tend to have a propensity to buy, and if sales people effectively answer questions and deal with objections, it is possible to win the customer. Five, suggest buying Proactively suggest that the purchase will lead to a sales opportunity. Six, thank you for your patronage Make full use of every opportunity, create good reputation, and bring more sales opportunities. Seven, deal with dissatisfaction If the complaint can be solved in time, 95% of the complainants will become repeat customers. A welcome initiative Honest, initiative, enthusiasm, persistence is not only a moderate, must take the initiative to meet with the principle, and the same applies to the entire sales process. (a) why should take the initiative to greet? 1,