U.S. Mobile Benchmark Report CMO（美国移动基准CMO报告）.pdfVIP

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U.S. Mobile Benchmark Report CMO（美国移动基准CMO报告）.pdf

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U.S. Mobile Benchmark Report CMO（美国移动基准CMO报告）

U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX | 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, nancial service, and travel websites. Behavioral data from Adobe Marketing Cloud solutions; website traﬃc trends via Adobe Analytics and mobile app usage paerns from Adobe Mobile Services. •  18+ billion visits to U.S. consumer facing websites in June, 2014. •  More than 1 trillion visits since 2008. •  700 million mobile app use sessions. •  10,000+ US websites and apps under measurement. Survey (Sentiment) Data: •  Over 3000 mobile users spread across US, Canada, UK, France Germany. •  Over 100 mobile marketers working for US companies. ©2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. Windows is either a registered trademark or a trademark of Microso Corporation in the United States and/or other countries. iOS and iPhone are trademarks of Apple Inc, registered in the US and other countries. All other trademarks are the property of their respective owners. ADOBE DIGITAL INDEX | U.S. Mobile Benchmark Report - 2014 Key ndings 1.  iPhone screen size has to increase: Without the introduction of a larger phone, Apple’s browser share will decline further. Consumers prefer to browse on phones with 5” or larger screens. Browsing on 4” devices fell by 11% YoY. 2.  Pinterest is the most mobile social network: Outpacing Facebook, Pinterest is the most mobile social network with 64% of its referred traﬃc coming from mobile browsers. Tumblr referrals produce the highest revenue per visit (RPV) from mobile devices – well ahead of Facebook. 3.  i