nike social marketing to outsource（耐克社会营销外包）.docVIP

Nike social marketing to outsource Research papers Download News: Nike always make unexpected things. Recently, Nike announced its social media team full care by internal affairs, not to outsource to the agency, which is by Nike the newly appointed head of social media affairs determined Musa Tariq This decision caused great repercussions in the industry. Nike announced it is located in Portland, social media marketing team will import its social media, outsourcing is no longer a move that sparked a widespread concern and discussion. Previously, Nike’s operations were outsourced to AKQA, W + K, Mindshare and R / GA including various types of agents, so that, Nike’s marketing will disengage these big children’s agent company, which transferred back by Nike directly responsible. Nike’s competitors in that matter have also taken measures, and some continue to cooperate with the agents, such as the Puma company, and Nike, like others, refused the proposal of agents, such as Adidas, Reebok company’s sports apparel manufacturing company under the quotient) and Tesco supermarkets, as after the two companies said that their aim is to promote brand loyalty through direct dialogue network for Nike company, why not need agents? proprietary social media services reliable? The limits to outsourcing Many companies are taking social integration of resources and optimize commercial docking, hope everything can be “independent” of the way to get better results. Nike brand, find social media marketing outsourcing units have a go event days not forever, and outsourcing companies can not have all the facts, Nike’s outsourcing more thorough, more outsourcing could not escape the constraints imposed fact, the company’s social media skills have been very mature, far beyond outsourcing ad company level. If Nike has a similar social management, then, through the network dialogue to improve brand reliability, management, social media will become an increasingly easy thing.