打造慈溪家电企业的春天（Create the spring of Cixi household electrical appliance enterprises）.docVIP

打造慈溪家电企业的春天（Create the spring of Cixi household electrical appliance enterprises） Some time ago, I went to Cixi for a walk and saw a lot of Cixi household electrical appliance enterprises. Cixi, a county-level city the city of Ningbo has been claimed to lower the third Chinese appliance industry, in the city of industry, refrigerator, washing machine, water dispenser, electric heating, electric irons and other fields have played an important role. According to statistics, in 2010, the total output value of Cixis household electrical appliance industry was 65 billion yuan, almost equal to 1/3 of the total industrial output value of Cixi. But its different from the cities like Qingdao and Shunde. In Cixi, there are few large-scale household electrical appliance enterprises, scattered, small and complex, is the characteristics of Cixi home appliances. It is understood that the total number of household electrical appliance enterprises in Cixi, almost 6000, including 2000 machine manufacturers. Because of the small, so in Cixi the electrical products industry chain, mainly adopt three kinds of mode: survival or big brands; or export, including some international brands and direct sales to foreign customers; if is domestic, usually in the domestic market taking the low level three or four rural market. The development of home appliance enterprises in Cixi is a sport style. Almost every single electronics industry in Cixi has experienced such a process: Take the refrigerator for example. Its great development and prosperity began in 2005, and in that year, some of the original refrigerator manufacturers in Cixi, located in the three or four tier market, were flourishing in production and marketing, and many enterprises even appeared in line to take delivery of goods. So a twenty people in Cixi soon will set off a large refrigerator business boom, in a very short period of time, many other refrigerator enterprises in Cixi city launched a large-scale. Not two years time, Ci