三鹿,一个品牌陨落带给摩业的思考（Sanlu, a brand falling to bring the thinking of the industry of friction）.docVIP

三鹿,一个品牌陨落带给摩业的思考（Sanlu, a brand falling to bring the thinking of the industry of friction） With the treatment of milk and recall the infant, in the society the clamorous Sanlu storm temporarily paragraph. The concern of the event itself is an aspect, but the deep reasons for the discussion of the event but do not have deep meaning, can make enterprises avoid some unnecessary mistakes in time. Crisis management, the necessary repair of enterprises Crisis and opportunity, in the process of enterprise development, are like the two sides of a coin, and any major brands in the world are mature and developed in the process of dealing with the crisis. The arrival of the crisis, the only excuse is an irresponsible manner, but also for their own brand accumulation a self denial, sometimes an honest attitude and positive solutions will win the market respect and recognition, but the crisis in the process of research, the first reaction is not exposed to Sanlu sharp, lack of coping mechanism system. Furthermore, treatment is not very rational, in the event at the beginning of the irresponsible and established facts to cover the selection committee also acknowledged shame. When all of the cause of the accident, Sanlu will push to the dairy farmers who (even for personal interests of dairy farmers added melamine, but the final product is provided to the user of Sanlu, food safety inspection procedure and inspection equipment companies are doing what?) Such an excuse makes every user who has chosen and will choose Sanlu be very sad. Topic back to the motorcycle industry, because the previous living environment is relatively simple, leading to enterprise crisis awareness is lacking. It is necessary to set up a crisis prevention mechanism for enterprises, and even to regularly rehearse the normative action processes of the parties and strata of the company after the occurrence of the crisis. For example: how to get the first hand the front-line staff of the enterprises evidence; le