about on the enterprise market positioning and marketing strategy（关于对企业市场定位和营销策略）.docVIP

About On the enterprise market positioning and marketing strategy Paper market positioning in the market play a vital role in product marketing, it is often the first step in this paper analyzes the content and the need for market positioning, and expounds the market positioning of the four strategies, namely: the first strategy, turnover strategies, characteristics strategy and re-positioning strategy. Paper Keywords: market positioning marketing strategy In humans has entered the 2l century, the rapid development of information science and technology, consumption patterns change dramatically modern market conditions become more complex and fiercely competitive market. Enterprise managers are increasingly conscious of the need to establish a marketing-leading marketing management mechanism to test the success of enterprises of all standards eventually work on the first business experience in marketing is the ‘market positioning’ problem. First, the market positioning of the content Simply put, market positioning is the first set in which ‘market’ and ‘where’ and choose which groups of sales of the company’s consumer product market is still in the markets of the North South? In urban markets or in the rural market? Is in a big city market or in small urban markets? Specifically, market positioning include: First, the target market. Enterprise must be determined according to their own advantage lock the target market, which is the biggest taboo what the market wants to do business enterprise resources dispersed leading to enterprises in the various target markets have failed to accomplish something. Second, positioning the company to establish a corporate brand business products are often sold with the brand closely associated with the customer recognition of your product. Actually recognized the brand from the beginning. Brand positioning must be positioned as the tomb of the product by product basis, but once positioned to achieve a