analysis- big data era newspaper change conjecture（分析-大数据时代报纸改变猜想）.docVIP

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analysis- big data era newspaper change conjecture（分析-大数据时代报纸改变猜想）.doc

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analysis- big data era newspaper change conjecture（分析-大数据时代报纸改变猜想）

Analysis: Big Data Era Newspaper change conjecture (Research papers Download News) With the rapid development of Internet technology, as a massive, high rates of growth and diversification of the information assets of big data also attracted more and more attention attention. Industry with other data analysis as the competitiveness enterprise is on the rise, the data is becoming a media competitive weapon, various Web portals to the “era of big data intelligence portal” transformation, then, living in all media transformation journey of the newspaper in the era of big data What changes occur it? Platform change: multi-functional, integrated digital platform Advances in technology to make the Internet, mobile terminals and other digital applications become increasingly popular, people’s activities will also be gradually transferred to the customary information technology, digital network as the core of their lives online news users get news through multiple platforms to become a mainstream way to obtain news . 2012, the Newspaper Association of America points nine teams in several cities on the United States conducted a cross-platform newspaper survey, primarily to investigate the U.S. newspaper readers through paper media, laptops, smart phones and tablet PCs and other four kinds of newspaper reading platform situation in the respondents, average 1.8 platform, 54% of respondents said they use more than two platforms. survey shows that among the four kinds of platforms, 80% of readers still use the paper version, 67% of Readers use the digital version. ① And readers migrate to new media Correspondingly, a large data era newspapers must establish multi-functional, integrated digital platform. Mining reader’s reading habits and preferences, in messy data behind numerous readers to find more in line with the interests and habits products and services, and products and services for targeted adjustment and optimization, which is the value of the data Newspa