analysis- how close to the consumer use of e-mail marketing（分析-接近消费者如何使用电子邮件营销）.docVIP

Analysis: How close to the consumer use of e-mail marketing Email marketing advantage E-mail marketing as a development for many years, fairly mature traditional marketing methods, its biggest advantage is: 1. Carry rich content, you can put the information presented in the form of illustrations, the electricity supplier for such customers, the mail can be better and more comprehensive showcase of products and services businesses. 2 e-mail marketing preferences and needs of the audience can precisely control, do detect such behavior based on user feedback: Based open, click behavior can clearly understand preferences and interests of the audience’s point, and then the user’s activity and preference in-depth breakdown, screening and sorting, sending more targeted information to the breakdown of the audience. 3 low-cost e-mail, feedback-rich, the effect is significant, the amount of information it carries and post monitoring feedback is very detailed. Member poor travel network lifecycle Case: e-mail marketing to narrow the distance between brands and consumers In the member lifecycle email marketing can be sent in each of the different stages for different audiences demand personalized service reminders or warm, you can lengthen the process of communication with members, while training members reading habits, which can also . narrow the distance between brands and consumers WPOA lecturer Angela to poor travel network for a specific case, the life cycle of its members are divided into: Travel before, during and after travel travel three parts, and before making the life-cycle marketing, by sending rounds of e-mail data to be members of cleaning, removing invalid data, while preliminary rounds by sending e-mail, according to the member’s case to open and click on the membership data activity conducted a preliminary subdivision and sound field. then In a different life cycle, poor travel network will be based on the behavior of audiences at differen