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analysis- how do companies should start o2o marketing-(分析-公司应该如何开始o2o营销)
Analysis: how do companies should start O2O marketing?
Free paper Download Center News: market brand marketing innovation in this how to do?
When it comes to marketing innovation, I do not agree with a lot of people say innovation need inspiration, most people say the head appeared among some point, the inspiration came naturally. But I think the innovation is more accumulation of industry experience, when you accumulated to a certain extent, your work will be a qualitative change in the imagination.
For example, ‘100 conscientious company,’ This case, in fact, the point of what we call innovation is only one that will be pushed into the advanced version - half push. However, the purpose of promotion stage? How to do promotion, this requires the user to analyze the scene; how to better enable customers and markets rapid remember? How to do a 100 field activities made iconic products? This work should be based on prior experience to judge; for example, I find three points:
1, Internet users attribute;
2, users quickly participation;
3, brand awareness with.
Internet industry market management have quantitative criteria?
Marketing Director this position turnover rate is particularly high in recent years. Because the market is indeed difficult to quantify the work, when you go to a company if there is no way to play well in a short time, usually companies, especially start-up companies do not have much patience to wait for you to play. But I still think most of the work still to be quantified, such as a first measure of how many items you were doing a month, to see concrete results of the project is good or bad, there is a second measure the angle of his work under a duty to quantify, such as He made a few PR spread a month, your new job is done how much pull you outside effective cooperation project negotiations a few ......
The second I would say is that a lot of people say that start-up companies money, ah, how do money market, in f
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