analysis- how digital marketing catch small meat-（分析-数字营销如何抓住小肉）.docVIP

Analysis: How Digital Marketing catch small meat? Free Download Center News paper: the first half of 2015 showed a profit, between January and June, the L’Oreal Group achieved worldwide revenues of 12.82 billion euros (about $ 87.066 billion yuan), compared with the same period in 2014, an increase of 14.7%, and achieved ‘20 Years the strongest growth ‘, in addition to the electricity supplier sales, also achieved a’ landmark breakthrough ‘- global electricity supplier channels to achieve a 40 percent increase year on year, sales exceeded 10 million. You can see, ‘where consumers, where we will,’ the marketing industry widely pursued truth being well practicing with L’Oreal, in fact, in the digital marketing revolution, the L’Oreal also made only amplification is only electricity supplier channels. So, how did they do? Recently, the tiger sniffing interview with L’Oreal China’s chief marketing officer Asmita Dubey, the former Mindshare managing director of L’Oreal business from external to internal, digital marketing for L’Oreal’s change when there is a deeper and more comprehensive understanding. Challenges of the digital revolution: the speed and scale Tiger sniffing: you join L’Oreal this year, L’Oreal around the digital revolution have done what specific things? Asmita Dubey: I’m not so much a personal digital overtaken by L’Oreal which things, it is more to do what L’Oreal China. Now a lot of things are going on the digital revolution, and L’Oreal wants ‘the United States’ it digitized. This is not a whim, today’s young people is the digital generation, they were born exposed to mobile phones and other mobile devices, keep the digital connection status, and kept socializing, whether through microblogging, letter or other, they will themselves life generous show online, make purchases on the web. Naturally, and we must make some changes. Changes mainly in three aspects: First, L’Oreal’s products and services must be digitized. For exam