analysis- japans internet watch- content is free to use monthly trend(分析-日本互联网看内容是免费使用的月度趋势).docVIP
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analysis- japans internet watch- content is free to use monthly trend(分析-日本互联网看内容是免费使用的月度趋势)
Analysis: Japan’s Internet Watch: content is free to use monthly trend
(Research papers Download News) Even in Japan, a good payment habits, how the contents of the mobile Internet industry to make money, but also a vexing problem.
Japanese carriers operating well past the set of closed system operators as represented by the iPhone smartphone tremendous impact. Users through Apple’s App Store and Google’s Google Play you can download the application, eliminating the need through the carrier’s channel .
In response to this challenge, Japan’s second largest carrier KDDI launched a service called SmartPass packages. Users only need to pay 390 yen per month (in Japan, only the equivalent of one or two subway ride money), which can Research papers Download packaged by the KDDI bought more than 500 mobile App, In addition, members can enjoy KDDI limited coupons, insurance and other services.
KDDI’s like this system Tencent Gold Member system, in a single App increasingly difficult times earnings, by creating a membership system, received monthly fee packaged bulk sale service approach is starting to pop.
“We had expected Smartpass number of users reached 4,000,000 can reach breakeven point of balance, and now has five million customers, and is soon expected to reach 10 million users.” KDDI’s executive director Makoto Takahashi said. Calculated on this basis By then SmartPass business contributed revenues annually KDDI will reach four hundred million to 500 million U.S. dollars.
For operators, this new business trying to slow down its “pipeline” pace, while KDDI is hoping to establish a new “smart pipe.”
iPhone’s double-edged sword
Walking the streets in Japan, everywhere “AU” logo bright orange mobile phone shops, this is Japan’s second largest carrier KDDI AU operated brand, the brand often enable young favorite movie star endorsements, in Japan, popular with young user favorite.
And more Chinese people know KDDI is because its founder Kazuo In
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