analysis- marketing ideas immediately and change consumer behavior（立即分析u2014u2014营销的理念,改变消费者的行为）.docVIP

Analysis: marketing ideas immediately and change consumer behavior Research papers Download news: In the 21st century, consumers and marketing issues about the most important thing is to understand the consumer’s way of thinking, because recognition of consumers ways of thinking ‘consumer perception’, which in turn directly affects the future business decisions and marketing strategy of today’s consumer psychology and behavior is undergoing new changes, that the needs of consumers are being made of matter to spirit, symbolic transfer can be said that material goods has been filled in this world, people can have the desire to have the conditions (environmental and cultural change) going to obtain emotional and spiritual products. This change is needed, environmental and cultural interaction between the three results, it only considers necessary or far more profound and enormous environmental changes, these three interaction occurs in the human psyche, it’s influence is huge which is what today’s consumers recognize changes in the way of thinking, the operators you know! It is like the philosopher said: Discover the world is not to discover new things, but look at the world with new eyes. As in 2010, the domestic famous sports brand Li Ning Kaiqi its amazing brand transformations: 90 Li Ning from the Li Ning company’s strategic intent perspective, from 1990 to 2010 was established exactly 20 years, enable the ‘90 after Li Ning’ which means sports brand Li Ning is the ‘90.’ But this is just wishful Li Ning ‘cotton’, however most do not agree after 90, or even see it as their deliberate mockery. ‘I was 90, I just do not like this ad! ‘Many people express such disgust despite the avalanche of advertising posters, except for lindane and Davis aura of these two sports stars outside, impossible to find 90 fit with the shadow Li Ning brand positioning failed to market opportunities are being excavated after 90 business a deep reminder: do you really know after 90? 90