analysis- marketing is not paying attention（分析-营销并不关注）.docVIP

Analysis: Marketing is not paying attention Research papers Download News: Possible Chinese readers know very few people Seth Godin, Seth Godin, but the reputation in the field of American Marketing Seth Godin is a bestselling author, he is also an entrepreneur in the field of marketing a few. years, up to his blog on the network CTR. recently, the marketing experts posted on Skillshare this online learning community yet another course, called “modern marketing discussion group.” Inc magazine and talk about his interviews to the ever-changing field of marketing, where there is a problem worth thinking marketers in China, we share it. How to change the Internet and social media marketing pattern? Seth Godin: Internet advertising will not let people happy in the running coupling faults between advertising and make money, and it has changed our understanding of everything from marketing, production and distribution of modern marketing era is to contact the economy is. matter of trust, cognition, attention, while the attention is more valuable than in the past. Moreover, this attention does not come from a handful of people, if you think the work of marketers is to get attention, so they can sell the enterprise has produced something, maybe you’re wrong. although in the past 10 years of marketing success story illustrates these companies do want to talk about something in the market. companies should let the market decide what they produce, rather than the other way. interested companies need to figure out how to market plan rather than “We produce this, how to get people’s attention?” Companies want to talk about how to understand what the market, what customers are interested in? SG: enterprises must accept some strange things, not to think about “what the public wants?” What companies need to find people who want to care about the public because there are a lot of choices, they will not listen to concerns of the people will choose to listen. .. By attr