analysis- mobile marketing business model（分析-移动营销的商业模式）.docVIP

Analysis: mobile marketing business model (Research papers Download news) the current global mobile connections has exceeded 40 billion mark, China’s mobile phone users has more than 600 million, ranking first in the world One, and continued to grow rapidly. Deadline by the end of January 2009, the country reached 649.715 million mobile phone users, mobile phone penetration rate reached 48.5% in January .2009 With the rapid growth of the domestic mobile phone users, SMS, MMS / RBT , WAP, mobile games and other mobile data services as well as the rapid development of 3G launch, mobile marketing ushered in unprecedented opportunities for development, but in the development process, but also the obstacles. First, the definition of mobile marketing The development of mobile marketing at home and abroad were late, so far there is no uniform definition of the name. Abroad that the mobile marketing Mobile Marketing. In the country was known as “mobile marketing”, it was called “wireless marketing,” but more people use the former for mobile marketing research, domestic and foreign literature is not much less likely to have books .2007 August, mobile marketing concept advocates peace and cultural Royal Partner von published lt;lt; gt;gt; a book mobile marketing The book will be mobile marketing is defined as “Mobile marketing is the use of mobile phone, PDA and other mobile terminals for the media, combined with mobile applications marketing activities carried out.” Second, mobile marketing business model development constraints For domestic and foreign companies in terms of mobile marketing is an emerging application, effective, clear business model is not much, the industry is also still in the exploratory stage the parties. Restricting the development of the main factors are: 1 distribution value chain conflict of interests Operators and manufacturers generally exists between SP, advertising agencies and other intermediaries, multi-level marketing,