analysis- new media age precision marketing to establish contact with consumers（分析-新媒体时代精密营销与消费者建立联系）.docVIP

Analysis: New Media Age precision marketing to establish contact with consumers Research papers Download News: TVs, laptops, smart phones and the iPad are competing for these different screens of consumers in this era of competition for the screen, for a number of the emerging middle class as the target customers of the company, how to accurately find the target Customers are becoming troubled company’s marketing executives (hereinafter referred to as CMO) problem. The core challenge is that, with the development of mobile Internet, the rise of social media, media forms and modes of transmission is becoming increasingly social, mobility and positioning technology and today’s new normal media communication media platform competition is fierce competition form and content , which makes precision marketing increasingly difficult. Multi-screen era of competition Xing early Internet, there are many people assert that traditional paper media and television media will inevitably slow death. Rise of the mobile Internet has accelerated this process for sales staff, the greatest significance of this process is that the media and entertainment resource consumption patterns and habits is undergoing a fundamental change. 2011, China’s Internet users reached 513 million, is expected to reach 700 million by 2015, if other than the mobile phone terminal is counted, the scale of mobile Internet users to 2012 is expected to exceed 600 million, more than desktop Internet the number of users. Advertising market is rapidly changing landscape of digital advertising in the overall advertising market share, from 32% in 2011, rose to 40 percent by 2015, according to our research, advertisers are gradually realizing that they were in the traditional media advertising costs, and consumers actually various kinds of “screen” between the time of stay, there is a clear mismatch. gradual awakening as advertisers, in the next two to three years, 30% of the global advertising marke