analysis of commercial advertising design creative graphic visual expression（分析商业广告设计的创意图形的视觉表达）.docVIP

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analysis of commercial advertising design creative graphic visual expression（分析商业广告设计的创意图形的视觉表达）.doc

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analysis of commercial advertising design creative graphic visual expression（分析商业广告设计的创意图形的视觉表达）

Analysis of commercial advertising design creative graphic visual expression Abstract: The graphics in the commercial advertising copy has an equally important role in the promotion and the promotion of culture and, in most commercial advertising design, graphics, than copy occupy more positions, it is the most emotional appeal and spirit in Mass Communication permeate the information to the form, respectively, from a commercial graphics language features, graphical creative expression in a commercial, commercial advertising, graphic manifestation of tripartite face of commercial advertising design creative graphic visual expression are described. Keywords: commercial ad graphic language and creative The 21st century is the era of information overload, how commercial advertising will not be drowned by the sea of #8203;#8203;information, so that the rush of modern people are in step pay attention to impressed? This is the primary mission of the ad designers. Creative graphics, a unique visual language with its unique communication constitutes the irreplaceable value in commercial advertising information dissemination. The characteristics of a commercial advertising graphics language 1.1 the image of the graphic language Graphic language the most basic feature is the image of a lengthy speech can be described in a clear message content often glance through a picture will be able to make people from the communication point of view, the text information exists relative fuzzy, but if the graphics in the form display or reproduction of more vivid and accurate information will convey the same visual reproduction of the graphics display is more convincing than the statements of the form of words [1]. 1.2 graphic language of the memorial The first is to identify the basis of memory, the graphics are organized by shape, color, performance, style and other factors made, it is difficult to completely identical. Independent image characteristics an