analysis of competency-based mall marketing staff professionalism（分析能力的商场销售人员的专业性）.docVIP

Analysis of competency-based mall marketing staff professionalism [Abstract] With the development of commercial economy, mall marketing efforts become increasingly important, the existing marketing staff can not meet this requirement quality paper from the point of view of the competence of the mall marketing staff should possess Competency. [Paper Keywords] malls, marketing staff, competency Harvard professor David McClelland 1973 published lt;lt; measuring competence rather than intelligence gt;gt; a text, put forward the concept of competence, that is, “one can work with performers who generally separate individuals potential, in-depth features, can be a motive, trait, self-image, attitudes or values, expertise, cognitive or behavioral skills - anything that could be measured and can significantly distinguish outstanding performance and the general performance of individual characteristics. “domestic About Competency research started late, but a growing concern, which is the marketing staff competency important areas of research. A study mall marketing staff competency necessity Now commercial rapid economic development, the mall marketing efforts have higher requirements on the one hand the quality of many shopping malls marketers adapt this need. Now increasingly competitive retail industry, shopping malls make customers in the consumer feeling of satisfaction and happiness and build the mall brand image, marketing staff put forward higher requirements, but now talent shortage has become a constraining an important factor in the development of commercial enterprises, according to statistics, the mall, “breathing,” the largest number of jobs marketing staff the first, “breathing” frequent and various shopping malls candidates, educating people about the low validity of measurement methods, more and more proven model of competence quality applications for candidates, educating people better than traditional methods. On the other hand, the growing p