analysis of contemporary college students to explore consumer psychology and consumer behavior business marketing strategy（分析当代大学生探索消费者心理和消费者行为的企业营销策略）.docVIP

Analysis of contemporary college students to explore consumer psychology and consumer behavior business marketing strategy Paper Keywords: consumer psychology consumer marketing strategy network marketing features Thesis students is a special consumer groups, the large number is a huge consumer market, but also showed significant consumer features the face of this special group, business, how to use effective marketing strategies to recruit this group, the article from this point of view were discussed. Students entered the university gates, that means the parents away from home, spending about 3,000 yuan per semester, each year it is 6000 yuan, and (this is the level of Nanchang, other provinces may be more students in colleges and universities around the country 1,300 million, the total estimate, about seventy-eight billion, and shows how this is a huge consumer groups ah, no wonder some of the old lady used to say, I was selling tea at the school gate can also their feed. careful people must find out each school will always have a lot of shops, the market is facing students who are dependent students and many businesses in the competitive process, are trying to look toward school, and scrambled to the school advertising. Thus, the students how the consumer market is huge, so businesses how to use marketing strategies to effectively seize this huge market, it is very worth to study, to explore the . First, the consumption patterns of college students Mentioned above, students on average per person consumption of 6000 yuan per year, these are their own consumption, as the same type of people, when they have nothing in common consumer characteristics that they have what kind of consumer mentality is this? Below to specifically explore: (A unique Students in consumption growth to maturity of the transition period, performed novelty requesting the one hand, full of curiosity, acceptance of new things to the outside world is particularly high