analysis of corporate marketing strategic management thinking in the new situation（分析企业营销战略管理思想在新形势下）.docVIP

Analysis of corporate marketing strategic management thinking in the new situation Free papers Download Center News: the characteristics of a new situation and its requirements for corporate marketing strategic management thinking With the deepening of trade and economic relations between the countries, world production, supply system gradually integrate and combine reduced to areas of the Red Sea to the theme of price competition means more and more market industries and enterprises, which also makes the marketing campaign and its marketing the significance and role of strategic management for the survival and development of enterprises have become increasingly prominent, according to surveys, the average global enterprise marketing spending their marketing strategy management expenses in 2009 is 12 times that of 2000, in which the average annual growth of nearly 15.7%, marketing management of strategy and marketing strategy for the improvement of enterprise competitiveness in the market and the economic benefits of improved contribution rate of more than 19.7%, living in the forefront of the contributor of the new economic situation and the new market microstructure macroeconomic environment and marketing strategy for enterprise management thinking put forward new demands and changing market demand and product homogeneity serious enterprises the rapid development of of differentiated marketing emphasis on enterprise and unique concept, value and core interests, the Internet and e-commerce popularization requirements enterprise-based network of low-cost, flexible management fast track approach marketing, promotion and application of a wide variety of retail terminal requires enterprises to co-ordinate marketing terminal construction planning. competition between the enterprise and marketing between individual enterprises contest to supply chain alliance transfer, corporate marketing strategy management attention to the power of integration and match coordinat