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analysis of customer satisfaction marketing strategy to explore（顾客满意营销策略探索分析）.doc

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analysis of customer satisfaction marketing strategy to explore（顾客满意营销策略探索分析）

Analysis of customer satisfaction marketing strategy to explore Abstract: Customer satisfaction is the customer’s subjective psychological experience, is a product by a person’s perceived effect compared with the expected value of his form after the disappointing feeling of pleasure or level of customer satisfaction marketing strategy to stand in the customer position to consider and resolve the problem, customer satisfaction first. to establish the concept of customer satisfaction, improve customer delivered value, the implementation of customer relationship management, marketing strategy, customer satisfaction is an important way. Paper Keywords: Customer satisfaction, delivered value, customer relationship Prominent American scholar Peter Drucker once said: ‘Marketing to the full knowledge and understanding of the customer, the product or service can meet the needs of customers.’ Customer satisfaction is the guiding ideology of marketing strategy: all the business activities of enterprises from to meet customer needs, from the customer’s point of view rather than from the business point of view to analyze the needs of consumers considered to meet the customer needs to provide a product or service as a corporate responsibility and obligation. customer satisfaction marketing strategy is to stand position of the customer and address the problems, needs and satisfaction of customers should be placed first in all considerations. A rational analysis of customer satisfaction ‘Customer satisfaction’ was originally an ordinary commercial operations using the concept of life, there is no special meaning In 1986, an American psychologist borrowed ‘customer satisfaction’, a concept evolved into a life of scientific concepts. Business in the psychological scientists on the basis of the definition of ‘customer satisfaction’ meaning was extended to it from a defined set of indicators developed into a marketing strategy, direct guidance of the company’s marketing,