analysis of marketing strategy in chinas role in the life insurance industry（分析营销策略在中国人寿保险行业的作用）.docVIP

Analysis of marketing strategy in China’s role in the life insurance industry Abstract: In this paper, a marketing strategy for the study of perspective, analysis of the current Chinese life insurance industry, business issues and the status quo from the target market, marketing strategy, marketing mix strategies discussed two aspects of marketing strategy in China Life Insurance in effect. Paper Keywords: Marketing strategy: life insurance: market segmentation: marketing mix Many foreign fire insurance market in the country’s attention on the towel a long time, now a successful country towel died almost four years, the insurance market, competition has started and only a short twenty years of Chinese history and strong foreign life insurance companies more , are weak. placed in such a competitive environment, we must see the foreign insurance companies, the pressure and challenge, make fully prepared, to recognize their meaning will bring us new marketing ideas , advanced marketing techniques and a wealth of insurance products, the ultimate beneficiaries of the insurance industry in China is still, therefore, to actively meet it, change the marketing concept, determine the marketing strategy, innovative marketing methods rely on home advantage and avoid the long, focusing on short, to wait at Plaza, the camera moving, so that China’s insurance industry to keep up with the world insurance market times, accurately grasp the development opportunities, based on the status of China’s life insurance industry and problems, to improve our overall life insurance industry. A Chinese life insurance industry strategic target marketing selection 1.1 China Life Insurance Market Segmentation by a pyramid with the distribution of income to the olive development, insurance coverage and insurance can be dramatically expanded the size of the fire and the new economic and social environment for the insurance industry, has raised a new and higher requirements, the need t