Analysis- The Social Transformation of traditional media path（分析u2014u2014传统媒体的社会转型路径）.docVIP

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Analysis- The Social Transformation of traditional media path（分析u2014u2014传统媒体的社会转型路径）.doc

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Analysis- The Social Transformation of traditional media path（分析u2014u2014传统媒体的社会转型路径）

Analysis: The Social Transformation of traditional media path (Research papers Download news) in 2012, the domestic microblogging platform one of the most noteworthy phenomenon is that in the People’s Daily Legal microblogging “@ People’s Daily” as the representative of the traditional mainstream media, the rise of microblogging account. “@ People’s Daily” How to succeed in a short time “@ People’s Daily” on July 2, 2012 at S, People’s Daily on-line at the same time, operating 43 days, more than one million fans on January 1 .2013 opened Tencent microblogging account, to April 13 the number of listeners more than 5 million now, “@ People’s Daily” in the three major platforms total over 11.1 million fans, the release of more than 8,500 micro-Bo average more than 1300 times per transponder, comment more than 500, the highest single forwarded more than 180,000 times , comment 5 million articles in Sina “microblogging Billboard” media microblogging account overall influence ranking in second place, behind has 16 million fans, Sina own operations “@ Headline News.” Even more remarkable than the growth of fans, is the “@ People’s Daily” on the participation of many public events and stories. “@ People’s Daily” by Beijing “7.21” storm of the machine on the line, through a series of progress on the disaster, the death toll and a death list of reviews and reports, in this sudden crisis to seize the initiative, the harvest praise. Thereafter, both eighteen, two of the country, such as the London Olympics major news events, or Jiangsu Qidong people resisted sewage works Hunan Yongzhou “petition Mom” #8203;#8203;Hui Tang labor camp case, Shanxi coal mine flooding accident hongtong, Zhejiang Shen pit reservoir collapse, Maanshan wrecks, Guangzhou powers to fight stewardess event, Shaanxi “Cousin” Young reached before the event, Chongqing Zhou Kehua case defend the Diaoyu Island incident, Yiliang earthquakes and landslides, Ningbo PX event, Bijie street children event