Analysis- The three core concepts of social marketing（分析-社会营销的三个核心概念）.docVIP

Analysis: The three core concepts of social marketing Research papers Download news: the death of traditional marketing Today, traditional broadcast media are struggling in the edge of life and death, it’s no secret that over the past newspapers, magazines, television stations dominate the advertising industry, but now more and more people are turning to the Internet. Appears set off a mature marketing theory and numerous tools (including social media , video, and more sophisticated e-mail marketing techniques, blog and mobile app, etc.), so that more businesses, especially small businesses, began to abandon traditional marketing methods. New Media New Media is an Internet digital media characterized by the spread of digital media networks, is rapidly becoming the mainstream of modern media. Relative to the media press, outdoor, radio, television four traditional sense of the new media is vividly called ‘ Fifth media. ‘in the new media conditions, users are more inclined to share and exchange mobile Internet will allow the media and advertising 7/24 anytime seamless presentation, will be the main user access to information. allow new media from social networking sites way toward flattening of vertical. Internet and information technology not only creates new media, traditional media also carried out transformation of information such as newspapers and paper into digital publishing, cable upgrade to a smart electricity providers, as well as outdoor and radio interoperability with network formation. But also There is a law, all closely linked and network status and role will be in front, on the contrary, it is on the list. really rigid, traditional media and network isolation is truly dead. New media and traditional media to survive after the transformation is still constitutes the entire modern media, but we are not difficult to understand, at this time the status and role of media have changed, leading to traffic re-re-allocated among the various m