中小酒类企业赢销思辩之文化品牌实乃赢销利剑（Small and medium-sized enterprise culture brand liquor marketing thinking is to win sword pin）.docVIP

中小酒类企业赢销思辩之文化品牌实乃赢销利剑（Small and medium-sized enterprise culture brand liquor marketing thinking is to win sword pin） Small and medium-sized enterprise culture brand liquor marketing thinking is to win sword pin Author: Xu Guangchong (Gao Chong brand agency [International]CEO) - Original - please indicate the source and signature of the original author. Source: Gao Chong brand agency [International - expert opinion - chief expert Xu Guangchong In the wine industry, small and medium-sized wine enterprises occupy the absolute number, they are difficult to resist the local regional market from the national brand attack, do you think these small wine enterprises in the future direction of development? How do they build their own local liquor culture, how to build their own difference culture, and how to attract young consumers using culture? Brand can not be separated from the support of culture. Without culture, the brand is empty brand, just like a fish without water. Cultural marketing has been paid more and more attention to by enterprises. Small and medium-sized liquor enterprises need to know and refine their brands regional culture, personality and characteristics. For example, the Western Hills milk spring wine lacks the refinement and integration of cultural details. Guiping Xishan Mountain is one of the seven famous Western Hills in China. It is also called Lingshan of thought. Taking Xishan culture to support the integration of Ruquan well wine culture wine brand, relying on the natural Xishan, Ruquan, Taiping and other ancient cultural heritage, orderly extension of culture, Guangxi culture to create the famous brand image of Guangxi to fill the lack of culture of wine brand blank. Culture is the melody of the times, but also the wine brand prosperity of the carrier and soil. Wine is cultural, but also emotional, and when consumer material life is greatly satisfied, it needs more cultural, emotional and spiritual support. In recent years, Guizhou wine brand e