from a consumer psychology and the problem of internet thinking to see procter amp; gamble（从消费者心理学和互联网的问题思考看到宝洁,）.docVIP

From a consumer psychology and the problem of Internet thinking to see Procter amp; Gamble Recently a message for the industry shock: Procter amp; Gamble CEO AG Lafley (Lafley said the next two years, P amp; G brands to cut half of its number as high as 90-100, eventually left for P amp; G to contribute 95% of profits of about 80 brand in the July 1, 2014, Procter amp; Gamble (P amp; G in Cincinnati, announced that the Marketing Director (Marketing Director renamed Brand Director (Brand Director, Marketing (Marketing also renamed the brand management department. Gamble Why do this? worth Thinking the face of P amp; G’s reforms may be different angles have different interpretations, but the interpretation of consumer psychology and the Internet thinking is the most important. In the past few decades as a benchmark for the industry, P amp; G has affected business business ideas. Core idea of #8203;#8203;P amp; G management is through advertising in particular, the strong business growth stimulating star advertising, occupied shelves and channel management strategies for the king of these does give Procter amp; Gamble brings impressive performance, however after entering 2000, with the growing influence of the Internet on business to increase, especially in recent years, the impact of the mobile Internet began to change format, facing changes in the environment did not cause the attention of P amp; G executives In the Internet era, consumers primarily to obtain information on products and services through a network, and gain brand awareness evaluation from other customers, vendors no longer simply listen to one side of the impact or the stars, while consumers Experience determines the value of the brand, which is the biggest change in the Internet context of consumer psychology. Over the past decade, although the proportion of P amp; G’s advertising costs in operating income increased year by year, but sales have stagnated. Related analysis, affected by the global