from the terminal to see the performance difference between the chinese and foreign cosmetic brands（从终端看到中国和外国化妆品品牌之间的性能差异）.docVIP

From the terminal to see the performance difference between the Chinese and foreign cosmetic brands As more and more well-known line of skin care brands to flourish in second and third tier cities, occupy a certain market share in the low-end, they began to contain himself also will have accelerated in the major provider of ultra-tier cities The layout of the speed, but in addition to twelve domestic brands do better outside. had found that most domestic brands has an absolute advantage in the channel of cosmetic specialty stores status is one step being eroded by foreign brands. almost overnight, these World-renowned skin care and makeup brands swarmed like the tides, they not only occupy the majority of the Chinese high-end consumer market, and earlier had to look specifically aimed at the second and third tier cities in cosmetic stores are some of the more developed county-level cities also appeared the presence of such high-end brands, and even some foreign brands is the channel tentacles penetrate into rural markets. had wanted gearing up to make a big fight domestic brands seem to suddenly stumbled, most of the impact of domestic brands is still quite large. how to do it? alarm has been sounded. The industry has been popular saying, who in the world was terminal. Worth pondering is that these international brands is how to pry open the market quickly broke cosmetic specialty stores this channel? And how can sink into the channels in a short time occupy a certain market share, and ultimately win the heart of the terminal and the consumer? Let’s never mind whether these international brands themselves have a long historical and cultural background of precipitation. expressive light on the end of this piece, in fact, this in the middle there is still a big gap, we need to look at what is worth us to learn? A: difference image Showcase In cosmetics franchise store Showcase is an important carrier of brand communication, brand and even some shoulder whether