from the three recruitment questions about the quality of the advertising planners（从三个招聘广告策划者的质量问题）.docVIP

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from the three recruitment questions about the quality of the advertising planners（从三个招聘广告策划者的质量问题）.doc

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from the three recruitment questions about the quality of the advertising planners（从三个招聘广告策划者的质量问题）

From the three recruitment questions about the quality of the advertising planners D total where the company should recruit some in advertising marketing planning staff, so to find the founder of the “1 cm marketing” theory, Mr. Shao beads rich, allowed to assist the one or two “small subject” contemplate the more than 100 seconds, Shao Chu Fu to its out the following three to interview the small subject, which contains some of the ideas and content of business planning, each analysis The first small Title: 1, Wang this year’s University graduate, to open my own shop in the downtown area in Jinan, the early preparations are ready, but everything is ready is money, and now he needed to choose a local print media to play advertising, in order to improve the store’s reputation and influence, if you are Wang, which factors do you think the ad to play in Jinan Times should be considered? Item analysis: Out of this topic is intended to examine the matter of principle, is considered by staff to help customers advertise the fact, as Mr. Shao Zhufu mentioned many times before, a good advertising planning program are required to consider three aspects, namely, the “three : see the opponent, look at the consumer (market. Wang opened shop selling scarcity of products, “I have no people” market, natural print media advertising to play a dozen well-known to, because he was faced with a “Blue Ocean” aspirations type of advertising is the most appropriate advertising. If Wang chosen profession is a mass consumption industries, similar shops abound in the market in an “I” “Red” state, then Wang’s advertising appeals should be sought to highlight the difference or unusual demands of product quality, or the demands of services in every possible way (such as 24-hour service hotline, the green channel of class, or the demands of themselves as “experts” of the products or to provide home delivery services, etc., in short, Try to find the unusual in order to provide a consume