get together and develop the traditional department store new media online mall promotional multi（聚在一起和发展新媒体传统百货网上商城促销多）.docVIP

Get together and develop the traditional department store new media online mall promotional multi Research papers Download News: APP, micro-channel, online store ...... I do not know when to begin, the traditional department store industry quietly began using the Internet new media marketing war. Whether about branding, or want to expand product sales channels, you can determine the yes, physical department store industry has fired the use of new media, “counterattack” electricity supplier war. Changsha is no exception. Growing online shopping mall, the mall more and more official mobile applications, more and more micro-channel accounts began to appear in the lives of consumers in Changsha. Use of “new media”, the traditional department store format Upgrade war imminent. Phenomenon Malls get together to push APP, online store promotional multi- September 12, the reporter saw at Pinghetang fifty-one store, the mall elevator propaganda exhibition shelves placed neatly on display “palm still Pinghetang” mobile application download APP dimensional code cards. This is not a case this year in May, backgammon department also launched a mobile application APP. According backgammon Square Changsha store planning manager Zhang Changgeng introduced applications on-line more than three months, has received more than 10,000 downloads of, and the effects pretty good, while the Minister of Planning Friends A shares Xu Yongbo also confirmed to reporters recently, the Friends of A Group is currently looking into all of its stores information in integrated mobile applications APP. Dolton Commercial Plaza APP R amp; D will also be put on the agenda. Relative coming on-line mobile mobile applications, online mall seems to be started earlier “game.” Back in August 2012, he started his own Pinghetang “I love Pinghetang” online mall operator of the project leader Dan Chen introduced a new online store brought in some store brand is not for sale in Japan, very popul