hand opportunity to lose in the way of strategic deviation（手的机会失去战略的偏差）.docVIP

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hand opportunity to lose in the way of strategic deviation（手的机会失去战略的偏差）.doc

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hand opportunity to lose in the way of strategic deviation（手的机会失去战略的偏差）

Hand opportunity to lose in the way of strategic deviation Drama lt;lt; Beijingers in New York gt;gt; sentence classic lines: love him, send him to New York, because there is a heaven, hate him, send him to New York because there is a hell. Marketing circles, similar to the discourse: he was responsible for, and suggested that he go to the second and third-line market, because it is an opportunity, on his irresponsible, he went to the second and third tier markets, because it is a trap. The second and third tier market veterans like talking about the topic in the media. However, fine chemicals, is nothing more than a new era of “Looking around” story: either the water deep, drowned squirrels, or water is very shallow, just no cattle calf. Second, third-line market is experts like to discuss the topic of expert opinion can be broadly divided into two categories: one is the “telescopes”, these people like population, GDP, the central benefits of agricultural policies, home appliances to the countryside “high degree of to discuss the second category is the microscope send a soft spot for one or two typical mode of operation of the frequently cited case is none other than Coca-Cola 101 policy, Procter amp; Gamble Roadshow plans, liquor before (after) disk drive theory or direct distribution model ... in order to highlight their own is Shi Zhanpai. Einstein said that it is futile to try to solve the problem at the problem level. “Opportunity theory”, or “trap theory, whether it is” water buffaloes Proposal “or” squirrel recommendations, whether it is a “telescope” or “microscope” ... these are inevitable stop-gap measures The color of the feet. We need from a new perspective to understand the second and third tier markets! Different here The distinction of most marketers, I will be the capital cities and municipalities as a market, the prefecture-level market as the second-tier market, the county and its rural market as third-line market. For enterpris