hot apple products by the consumer psychology of thinking caused（热苹果产品的消费者心理学思想造成的）.docVIP

Hot Apple products by the consumer psychology of thinking caused Today, Apple had no idea Apple products would be so hot, a computer company’s main profit is from non-core products, the market does not outlaw the cards again, the root cause is consumer psychology dominated the market changes. You can ask around there ipod2, iphone4 friends, let them talk about iPod2 with other mp3 players what is the difference in function? Iphone4 and cell phone, what is different, I think most people are not aware of these products differences between, can not figure out, but one thing is certain is that they have decided to buy a higher priced iPod, iphone4 products. Why is this so? From the perspective of consumer psychology and behavior, and now Apple fans is a typical family with emotional consumption, referred to as ‘direct sense of family.’ Consumer attitudes reflected in this group takes the product worth more than product prices, by virtue of their purchase of sense to decide whether to trade for them, cost performance is no longer a special priority in the selection options. With the birth of this group and continued to expand, indicating that today we have entered the era of emotional consumption. From the marketing point of view, one of today’s lifestyle is looking for a feeling, to find a way to make yourself feel happy, one can make sense of their own to maintain psychological balance, so spending time in the emotional, ‘direct sense of family ‘purchase is not something to buy is the feeling that they buy is not product quality, and purchase is a quality feel and experience.’ hunch family ‘to buy their self-realization process, they value the whole process enjoyable feelings. Remember: ‘direct sense of family,’ the voice is the attention to me, and appreciate my personality and my needs and my desire for self-expression and I will respond, that is to buy your product, more detail to you about myself so you better for me. In this sense, consumer behavior today