how to become bigger and stronger dealer（如何做大做强经销商）.docVIP

How to become bigger and stronger dealer As the market day competition, product homogeneity tends to be severe, more low-profit products, personnel, distribution, increasing maintenance costs of the situation, dealers facing unprecedented distress, but this part of dealers and can not be eliminated, I remember in 2010, Ma and Wang had to bet, the Internet might replace the physical store, but I think it is never impossible. Both can only go hand in hand, complement each other, both competing and complementary to each other and achieve common development. because the dealer is generalized from above, is part of the marketing 4P important component part, plays an important role in the existing environment dealer exactly how to become bigger and stronger, the future direction of development is What? First, the integration of resources, the future of the dealer, must be a strong ability to integrate resources Dealer Be possible to expand, how strong your ability to integrate, there are more powerful your future. Did not integrate the concept of a dealer, a dealer must not have the ability to integrate do not. Exactly what that integration? how to integrate? A good dealer must be able to integrate factory resources, market resources and channel resources. What is the integration of factory resources, a dealer do bigger and stronger, we must gain the support of factory resources, and can be effectively utilized, especially those with a certain strength of manufacturers resources to do bigger and stronger a market, manufacturers must be investment, investment gold, investment promotion, investment promotion efforts. Guangxi trip when I met a super do, quite powerful reseller channel was still in the investment phase of the author, the author of the biggest advantages of the manufacturers have staff input light After the merchant to, did not think that businesses do not appreciate, but asked the sentence:? ‘If you have the manufacturers to develop the market, it is