how to break the impasse small liquor business-（如何打破僵局小型白酒企业-）.docVIP

How to break the impasse small liquor business? Dear teacher, Shen Hello: We are a Guizhou liquor companies, with annual sales of about 80 million yuan, had been engaged in enterprise custom wine production, the recent couple of years, with changes in national policy, our sales greatly impact, enterprises have to face serious strategic adjustment, so next year we want to own brand into the mass consumer market, but doing so is facing many problems, such as product positioning, brand positioning, channel development and marketing planning many aspects of brand communication, etc. problem, but we do not have any experience in this area, although there have been practical operation experience in finding professional managers to Trader, but I still feel sure, so I want to hear your comments, if possible, we can also carry out strategic cooperation. I hope your busy schedule to give back. Thank you! Guiyang XX Zhang Haoran, chairman of Wine Co. Hello Zhang, Thank you for your confidence in me and swords company, and secondly, for so long to respond to your e-mail to express our sincere apologies, I do not want to quibble say busy with work, the real reason is because I just read your e-mail when , did not mind the end, I do not know how to respond to you, do not respond to you today is said to have been the solution. After several days of deliberation, the heart has some ideas, though immature, but as our mail communication, I think it is worthwhile to explore, of course, if there are errors in my point of view, but also look Zhang pointed out that, after all, my reply is that you trust me for a return. Liquor brands operate two schools Liquor industry suffered policy changes brought current market crisis, which is already an industry collective flawed, every liquor companies are inevitable, although this is an unfortunate thing to say, but things always has its objective sides, from industry innovation, such a crisis had forced companies to adjust and innovat