how to build a marketing organization operation management system（如何构建一个营销组织运营管理系统）.docVIP

How to build a marketing organization operation management system In the fierce market competition, the ability of the business continued survival and develop key depends on whether a company can obtain a comprehensive competitive advantage. Competitive advantage depends acquired the internal production, research, sales and people organization system of financial, material and other organic synergy, smooth internal management to ensure operational efficiency. As important carrier links the market customer interface with the corporate R amp; D production interface, system construction and operational efficiency of the marketing organization is a key link. Therefore, the key point of this book is to ask the enterprises to establish a rapid response to changes in the market, quickly seize market opportunities organic marketing organization system. enterprises to achieve this goal, we must make great efforts in the operation and management of the marketing organization system, to ensure that the marketing organization into a coherent and efficient overall. Marketing organizations operating system specific configuration the nine grid triangle superimposed graph as shown in Figure 6-1. Figure 6-1 marketing organizations operating system As can be seen from Figure 6-1, an the organic marketing organizations operating system mainly composed of nine modules of three levels. The first level of the strategic objectives of marketing management “module at the top of the tower location, and that any marketing organization should be oriented to strategic objectives, The second intermediate level marketing activity level modules, including the three modules of the business activity control, program and budget management, marketing campaign management “, Five modules of the third level of marketing management level modules, including the marketing, financial management, marketing performance management, information systems management, the remuneration incentive manage