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how to build a healthy taobao shop traffic system-(如何构建一个健康的淘宝店交通系统-)
How to build a healthy Taobao shop traffic system?
Research papers Download information: Whether you do or do promotion operations, the core of your job, in fact, to build a healthy flow pond, so that your pond, the greater the amount of his body, the more healthy your shop, performance is more stable - this pool cornucopia of your shop, if you do not know the overall structure of the entire pool, so you do every day to promote successful only stay a single point, while ignoring the overall failure, then your shop is certainly not performance stable - this is normal.
This is the shop flow funnel model! Suppose you use independent directional own shop, then pull back the visitors are people in this funnel model inside. Your core operations also work in the construction of such a traffic funnel, allow visitors to touch up from the crowd - ‘Interest groups -’ intentional crowd - ‘Action population - population turnover
Explanation: Why A shop has been doing promotional activities, do not pay for promotion. Shop now developed to a certain extent, the performance has been unable to break it?
A: Because he has been doing the effect of advertising, and contact with people shop for all happen, did not pull the new, so after the store to a certain extent, the performance will not be able to break up.
The first question, shop and old customers with new customers pull flow proportional to how much you want to compare?
Here is not to say old customers shop auction off old customers, but to have visited our shop customers and old customers call. Those who have visited our shop, make contact with people shop are old customers. There is such a word, an old customer acquisition cost, five times the new customers.
This is also because of the traffic model decision, because you have to train an old customer costs you will have to spend much more difficult than to get a new customer! Therefore, I suggest that for some shops shop flow pool itself is not very
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