how to break sales growth bottleneck (concept papers)（如何打破销售增长瓶颈(概念文件)）.docVIP

How to break sales growth bottleneck (concept papers) In the actual marketing activities, marketing system, at all levels, “commanders” who think the question is how to achieve maximum sales increase! With the maturity of all walks of life, increasing concentration and consumers increasingly rational, products and marketing tools increasingly similar, market seems to become more and more narrow space, sales promotion has become more more difficult to face tough market conditions, how should adjust their thinking to determine effective competitive strategy? Overall Reflection Point “Therefore skilled persons, help potential without responsibility on others.” (Grandson, so incremental market lies in the fundamental way to achieve market characteristics, competitive environment, etc. Based on the analysis of full scientific selection, implementation has for of market competitive strategy. Market Analysis of the basic logic of ideas Since entering the market sooner or later, resource input conditions, competitors, market places, and many other different factors, leading companies in the market showed a different “survival of the state.” How to identify the real market situation of enterprises not only to analyze the company’s own status quo is more important is to analyze the current situation of competitors! Market Analysis mainly around the basic elements of brand influence, product competitiveness, channel competitiveness and price competitiveness, promotion competitiveness, team execution (hereinafter referred to as the market six kinds of competitive forces launched! Comparative analysis with competitors through more than six kind of market competition forces market situation can generally be divided into the following three types: Strengths-based market, weaknesses market, in competitive markets need to emphasize is this: all types of markets are not totally isolated invariant, the same market may exhibit many characteristics of the market, various type