how to determine the value of a new class-（如何确定一个新的阶级u2014u2014的价值）.docVIP

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how to determine the value of a new class-（如何确定一个新的阶级u2014u2014的价值）.doc

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how to determine the value of a new class-（如何确定一个新的阶级u2014u2014的价值）

How to determine the value of a new class? Future food and beverage industry must be towards the ‘split’ and ‘health’ trend. Well, is not grasped these two trends, the brand can be a good grasp of the future of it? Fresh wine health wine brand as China, is a very successful wine prices, according to principles of differentiation, it is clear that - since fresh wine is a man’s wine, then there must be a woman health wine market, so, fresh wine introduced in line with the principle of differentiated wine brand women’s health, ‘Yun wine.’ Yun wine alcohol content is 14 degrees, the Cabernet Sauvignon-based wines, plus a variety of herbs. From the perspective of business logic will be, this is a have ‘category strategic’ thinking of new products, which the Chinese women’s health wine to fill the vacancy category, and to beauty, beauty cream, health reason for the unique selling point. The other hand, the customer mind , a female customer in the end or need special care for women wine? Our view is that demand is limited. In fact, women’s health wine category already exists, it is simple, there are already in cognition: the pure wine. Wine deep-rooted presence in the consumer category in the brain of female beauty and health of wine first. Similarly, customers do not need a low degree of health wine? A health liquor? A wine can improve sleep health? To meet these needs, fresh wine to celebrate the launch of the wine, maple songs, golden wine from sleep health wine category in the differentiation of the new brand. fresh wine for health wine category over differentiation, distributed limited resources to foster a great number of differences in the market, it may influence each other, the time delay in the success of each category, are more likely to drag into the main food items fresh wine-depth development. Dr. Zhang zero card using stevia as a tea beverage line source of sugar, substitute sugar and sweeteners, no calories, which is an innovation, in line with the