how to win generation y consumers（如何赢得y一代消费者）.docVIP

How to Win Generation Y consumers Born super information age, at any time networking, proficient in new technologies, these are called “Y Generation” young spenders of the world’s population of 1/3, but this is not meant to be difficult through traditional marketing methods affect them it? Needless to say, modern information communication channels increasingly diverse, with “Y generation” of communication has become more convenient, but at the same time, the brand began to face another problem: how to attract the “Y Generation” attention, win their favor? Mobilize interactive Europe to fix with a product known stationery brands Tipp-EX on YouTube launched a project called “hunter shot Bear” (A hunter shoots a bear’s marketing activities, has in 2010 and 2012 a strong attack it launched Interactive video allows the viewer to the process of development in the story affect the process of the story of the video presents a humorous manner, including different scenes, users can have a very rich experience through this interactive video, Tipp-Ex to create a a minimalist brand image, users only use Tipp-Ex correction tape can modify the various elements of the story. Despite the large-scale interactive use YouTube for marketing the brand’s primary purpose, but this is not the only advantage. Uniqueness of this campaign shows that consumers also involved in product ideas and brand promotion activities. Since young family is very pleased with the consumer brand interaction and communication, it is particularly important the fact, “Y Generation” is often considered too way they refused to participate in commercial activities. Take quick and effective action “Y generation” A major feature is the leisure time in their lives rarely. Young family will have much time for social activities, the use of technology tools to interact with your friends on the Internet, which means they interact with the brand for quite some time less in many brands, Samsung first to recogniz