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how to do a good job mall type sites of word-of-mouth marketing(如何做好商场类型网站的口碑营销)
How to do a good job mall type sites of word-of-mouth marketing
B2C mall operators in the promotion process, many owners are often the focus of the work on the marketing aspects of thinking to do as long as the site’s ranking up, publicity do will be successful. Fact, for marketing B2C mall increase user stickiness and purchase rate, while the formation of the viral proliferation of marketing, good word-of-mouth marketing is very critical this article the author actually participate in the lessons learned several B2C mall operators talk about how good the website of the word-of-mouth marketing.
: Good word-of-mouth marketing, the key is to control product quality and service quality control
For factory products, the quality of the product is factory lifeline. While for B2C Mall for the main business of selling products at the same time to ensure the quality of the product but also do more thing: To control services quality.
Product quality control, to pick the mature and time-tested supply channels, all products prior to shipment to ensure that the packaging is intact, the product is really genuine, whether still under warranty, etc. At the same time shipment to pay attention when playing packaging to protect it, so as not to damage produced goods in the shipping process. the best mall managers to develop a sound management system, so that all aspects of the participation of the ability to reference a specific charter work, use the system to regulate personnel.
In service quality control, is divided into two aspects of pre-sales consulting and after-sales service. Overall, the service to do: professional, enthusiasm, patience and timely. Proposed pre sales staff and customer service, good training, and only through the Gang before examination before formal job. while establishing a better quality of service of the customer service staff feedback system, play evaluation scores based on customer feedback, as one of the basis for bonuses.
: Good word-
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