how to effectively develop the brand relationship（如何有效地发展品牌关系）.docVIP

How to effectively develop the brand relationship The importance of the brand is reflected in the consumer purchasing decisions, in the current consumer-centric market environment, the main line of brand management is to establish and maintain relationships with consumers, and our brand is to create people want a relationship that we want to happen happen relations, brand development, development and management process, and specific consumer groups is to build relationships, strengthen relationships, the process of developing relations because of the brand comes from the business entity, and ultimately the consumer settle the mind, so we can brand as a connection to link the relationship between businesses and consumers. brand relationship is based on the interaction between brand and customer response, including the brand of the customer’s attitude and the attitude of the customer on two aspects of brand These two aspects are a force and reaction force, Aioi complementary and consistency go hand in hand, mutual support, mutual promotion and an integral whole, we have to dialectical approach, insight into the regularity of its inherent The essence of the brand relationship with consumers, the brand needs the ability of the docking between each other to attract recognition, trust, experience, satisfaction, loyalty and thus to achieve a win-win relationship between resonance There are three stages of development the brand relationship, namely: to attract the cognitive stage, stage experience, resonance win-win stage. First, the cognitive stage to attract Brand relationship is beginning to attract each other to attract the key elements - unique, that is differentiated, unique, irreplaceable, with ‘first’ right to use, for example, the world’s tallest building, China God’s first astronaut, the latest technology mobile phones. Imagine: a white sheep among the mountains and plains, there is a black sheep, needless to say, we are ‘attracted’ to live! Brands as