how to get out of traditional liquor business marketing new way-（如何摆脱传统白酒企业营销的新方法-）.docVIP

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how to get out of traditional liquor business marketing new way-（如何摆脱传统白酒企业营销的新方法-）.doc

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how to get out of traditional liquor business marketing new way-（如何摆脱传统白酒企业营销的新方法-）

How to get out of traditional liquor business marketing new way? Research papers Download news: In the industry, driven by huge profits, and the brightest areas of investment capital chase the liquor liquor industry created a “golden years.” Data show that the national wine industry sales from 2001 soared to around 50 billion 2011 of 374.6 billion yuan, an increase of 7 percent. Yet since 2012, due to policy, excess capacity, industry competition and other factors, the liquor industry growth nodes began to appear, Chinese liquor industry in brand building, marketing innovation, sales channels and other aspects have begun to seek a breakthrough. figures wave hit, the liquor industry’s marketing model changes bear the brunt. Recently, the “Chinese wine culture of innovation and consumer trends Summit” and the “2012 Top Ten Cultural users favorite wines Award Presentation Ceremony” was held in Chengdu, attracting hundreds of liquor from across the enterprises to actively participate in and witness the “Top Ten Cultural wines named “The results, while also the future development of the liquor industry digital marketing depth discussion, Tencent, Tencent video activities, respectively, as co-organizer and strategic partnerships video portal full participation in this event. “The Internet and self-media age, consumers are right to speak to re-establish, Liquor brand closer to consumers living environment needs more media choices diversified media more realistic way for the liquor business marketing, the key to changing marketing the ability of consumers to obtain adequate communication and interaction. “Tencent National Planning Center general manager Ong Ya invited to participate in a speech at the Summit expressed. “80, 90, after emerging nascent consumer groups.” Liquor marketing expert iron plow point out that since last year, there have been some liquor companies to advertise to the network in order to attract more freshmen consumer groups. “User alrea